Sunday, June 17, 2012
Bread has been baked. Chicken stock has been made. A drain has been cleared using a q-tip, a plastic spoon and the channeling of various and sundry plumbing gods.
And marketing copy has been written. Project notes have been made. Proposals have been updated. Interview notes transcribed.
When all is said and done, a good deal has been accomplished.
But it's the marketing copy that is most haunting me as I prepare to send the laptop to its room for the night (1). The thing I find about writing such copy is this, if I may borrow from the great American songbook.
It's a thin line between love and hate.
It's also a very thin line between sweet and cloying, enthusiastic and annoying and energetic and sounding just plain desperate.
The reality is that I have no idea what side of the line I've landed on.
Right now I'm simply hoping for best out of three.
1. It knows what it did and it can come down when it's sorry.